“We wanted to create really tangible experiences that leave people with lasting, positive memories”
Richard Nutt
Founder of TripFit Adventures
Industry
Tourism
The Work
Naming
Brand Strategy
Visual Identity
Brand Guidelines
Vehicle Livery
Brand Strategy
Visual Identity
Brand Guidelines
Vehicle Livery
Launching a disruptor brand for the active and adventurous
The Challenge
The TripFit team are well-travelled — but between the hotels, planes, trains and buses, they came to realise they were doing a lot of sitting around. They wanted to design an experience that allowed people to see Melbourne in a more active way.
